SEO - Client: Yourgolfholidays.com
Yourgolfholidays.com (SEO)
Date: 2004 - 2007
Objective:
Drive more visitors to the Yourgolfholidays website and achieve more calls to increase sales in line with the aggressive growth targets set by the business.
* Increase the number of website pages successfully indexed by Google
* Increase the position of the website on major Search Engines (focusing on Google) in replacement of previous ranking of 3 older websites (frenchgolfholidays,Golfplanetholidays, Playandstaygolfholidays)
* Increase sales from £200k to £300k per month
"Visitors from organic search increased by over 200%"
Background
* Yourgolfholidays offers worlwide golfing holidays
* Traditional media has established FrenchGofHolidays as a leading Tour Operator since 1981
* The company had not used search marketing to follow a growing competition online
* Opportunity identified to achieve much greater growth via online channels
Online Strategy
* Increase opportunities for the website to be found easily in natural search engine rankings/listings
* Determine a clear SEO strategy and tactics to improve ranking
* Establish Google PageRank for all web pages
* Increase the number of website pages indexed by Google
* Set primary keyword targets
* Increase keyword concentration on web pages
* Improvements to the internal link structure and website architecture
* Ongoing inbound link building programme
* Support implementation of improved search engine optimisation
* Ongoing managed service of SEO activity
* Tracking to provide comprehensive keyword and ranking analysis and reporting
Results
* Successfully managed a multi-faceted PPC campaign with over 10,000 keywords, which drove new business to the site and placed them ahead of their competitors in terms of brand awareness.
* Successfully managed the task of re-vamping 3 different websites into one stop shop site www.yourgolfholidays.com and implementing content within a couple of weeks using CMS Sitekit
( Design by GHSM).
* Strong surveillance of online competition leading to a very accurate positioning of the new site.
* Visitors from organic search have increased by over 200% since implementation of SEO recommendations
* Dramatically increased the number of pages successfully indexed in Google from 10 to >300
* Within 2 months achieved page 1 positions for 90% of keywords
* Increased number of inbound links by 95%
* Google PageRank increased from 3 to 5